Monat Enters Color Cosmetics Market with Products for Face and Lashes

Monat is expanding into the color cosmetics category. The brand is rolling out seven products formulated with ingredients such as vitamin E, jojoba, caffeine, melatonin and the brand’s proprietary ingredient—Rejuvenique S, super-activated oil that combines botanical oils and extracts with an patented oil blend derived from olive oil and jojoba seed extract.

The line includes Perfecting Translucent Loose Powder, a talc-free formula that can hydrate the skin, improve the appearance of textured skin, blur pores and fill in fine lines and wrinkles, according to Monat, which is part of Alcora.

Alcora, based in Miami, was ranked No.38 in Happi’s 2023 Top 50 Report.

Monat’s Brighten + Correct Concealer, which offers medium to full coverage shades, contains Eye Smooth technology, niacinamide and peptides. Eye Smooth Technology contains exclusive peptides, plant stem cells extracted from moss, and caffeine.

Monat Liquid Lipstick is available in six universal, buildable shades with a sheer-satin finish. Key components include sodium hyaluronate and botanical oils.

Monat Hydrating Liquid-Gel Cream Blush is a hydrating, buildable formula that instantly moisturizes and nourishes the skin while adding a healthy-looking, dewy glow that lasts throughout the day.  Featuring jojoba esters and vitamin E, it helps improve the look of skin texture and elasticity, while brightening the skin. The liquid texture allows for a smooth and seamless application, eliminating streaks and patchiness.

The brand’s new Radiant Bronzer is a talc-free, lightweight, buildable bronzer with Rejuvenique S and squalene.

For the eyes, Monat’s IR Clinical Mascara is a black-tinted, lash hybrid product that merges the benefits of a lash serum with a traditional mascara. It is Infused with the brand’s groundbreaking IR Clinical technology featuring caffeine, melatonin and Rejuvenique. The buildable formula is smudge and flake resistant, according to the brand.

Monat IR Clinical Clear Brow Gel is billed as a long-lasting clear brow gel featuring our revolutionary IR Clinical technology that lifts, fluffs, and sets brows in place for all-day wear.

Prices ranges from $28-$39.